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Product Type All Product Types Case Study Mini Case Study Conceptual Note Teaching Tool Exercise Profile Reference Leadership Crisis Challenge

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Boroline Branding: More Than Cosmetic Changes

by: Sandeep Puri, Utkarsh Bhatnagar, Prateek Rawat, Kshitij Shandilya

A once dominate market leader in the skin care segment, Boroline – a moisturizing skin cream – has receded in relevancy and popularity in the Indian market. The brand had…

Publication Date: 04/16/2015 Product ID: 1-429-432

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