Author Details

Yin Jin is an MBA graduate from the Ross School of Business at University of Michigan. She currently is an Associate Brand Manager at Reckitt Benckiser USA headquarter. She has been managing the Air Wick’s business across 36 countries in North America, Europe and Oceania, focusing on scalable communication strategy and NPD support model. She also works closely with dozens of agencies to plan and execute integrated marketing campaigns and creative production. Yin will start managing the business of Mucinex across the whole value chain and focusing on 4Ps in her next role. Prior to her MBA, Yin worked for Department of Commerce and Beiersdorf AG.