Author Details
 
        Glyn Atwal
Professor of Marketing, Burgundy School of Business; ESC Dijon Bourgogne
Glyn Atwal is a Professor of Marketing at ESC Dijon-Bourgogne, an international Graduate School of the French network of Grandes Ecoles. His teaching expertise includes luxury marketing and emerging markets. Glyn is also a member of the Agility Advisory Council (Singapore) with a core focus on research and strategy within the affluent and luxury space. He has published extensively and is a regular presenter at international conferences. Prior to academia, Glyn worked for Saatchi & Saatchi, Young & Rubicam, and Publicis.
Glyn Atwal has 2 products available, viewing 1-2.
			Ergo: Ethical Crises of a German Insurance Giant
									
		by: 
					Glyn Atwal, Douglas Bryson					
				
			What should a company do when it is hit with a corporate image crisis? This question plagued Ergo, a German insurance company, when it’s revealed that they threw a party…
			
				Publication Date: 04/04/2014								Product ID: 1-429-390
			
					$4.95
			
		
			Kentucky Fried Chicken: Crisis Communication—Rat Trap!
									
		by: 
					Glyn Atwal, Douglas Bryson					
				
			An isolated rat infestation in a Kentucky Fried Chicken restaurant in New York City was filmed live on US television, setting off a media frenzy. Students must place themselves in…
			
				Publication Date: 07/21/2010								Product ID: 1-429-078
			
					$4.95
			
		