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A Cheese Producer Pursues a New Market through E-commerce: The Case of Mohamed Bakkar
When Mohamed Bakkar started Besma in 2016, he was among the few producers of Syrian-style cheese in Istanbul. About five years later, while Bakkar had a customer base of ten…
Publication Date: 05/06/2021 Product ID: 3-090-835
$0.00
A Delicate Balance for Ruby Cup: Profitability and Sustainability at the Base of the Pyramid
Ruby Cup explores the challenges of creating marketing, pricing, sales, and distribution strategies based on the needs of those living in bottom of the pyramid (BoP) markets. Three entrepreneurs are…
Publication Date: 01/14/2015 Product ID: 1-429-400
$3.95
A Note on International Trade Theory
This note describes international trade theories, beginning with country-based international trade theories, followed by firm-based international trade theories, and concluding with a single company-based international trade theory. The theories discussed…
Publication Date: 12/18/2014 Product ID: 1-429-407
$3.95
A Social Entrepreneur Explores Alternative Business Models During the COVID-19 Pandemic: The Case of Rawan Hudaifa
In 2020, Rawan Hudaifa, the Syrian migrant and entrepreneur behind Tina Zita (TZ), found her social enterprise in dire circumstances amid the COVID-19 pandemic. Due to public fear, a ban…
Publication Date: 05/06/2021 Product ID: 2-918-962
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A Tale of a Fashion E-tailer: Scaling Dilemmas in Entrepreneurship
This case provides a cautionary tale of the one-size-fits-all approach to organizational culture. Despite the success of Zappos.com and Southwest Airlines, not all companies’ culture achieves its intended outcomes for…
Publication Date: 01/09/2020 Product ID: 9-416-726
$3.95
A123 Systems Powering a Sustainable Future: Strategizing in the Advanced Battery Market
A123 Systems successfully went to market with new technologies that had the potential to revolutionize both the energy storage and electric battery industries. After opening the largest hybrid vehicle battery…
Publication Date: 02/14/2013 Product ID: 1-429-302
$3.95
Abadilla Contract Growing A Life With So Many Chicks
Marc’s father has entrusted him with the care of the family’s contract growing poultry business. Business was good for the first few years but for the past six growing seasons…
Publication Date: 08/23/2016 Product ID: 1-004-400
$0.00
Active Microtechnology Solutions, Inc. Solution Simplified to Override
Jenny Perez created Active Microtechnology Solutions to serve as a b2b solution to provide repair and restoration services for computer equipment that would otherwise be discarded. Having established a reliable…
Publication Date: 11/09/2016 Product ID: 1-006-500
$0.00
African Solar Rise: Electrifying Rural Tanzania
1st Place Winner – 2014 NextBillion Case Writing Competition. Daniel Uphaus—founder and CEO of African Solar Rise (ASR), a German NGO providing solar energy solutions in Tanzania—is faced with the…
Publication Date: 04/01/2014 Product ID: 1-429-384
$3.95
Amazon in Emerging Markets
This case leads to a vibrant discussion and comparative analysis of Amazon’s strategies across three major emerging markets. Amazon is known to virtually every student, making an illustration of internationalization…
Publication Date: 08/01/2014 Product ID: 1-429-401
$3.95
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