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Caroline Dickerson

Manager, Store Experience Team; Staples

Caroline received her MBA in Marketing and Strategy from the Ross School of Business at the University of Michigan.

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GoodBelly: Using Statistics to Justify the Marketing Expense
by: Hyun-Soo Ahn, Caroline Dickerson
GoodBelly is trying to boost its sales at grocery stores like Whole Foods Market. As a small start-up, GoodBelly must optimize the allocation of its limited marketing budget. It currently…
Publication Date: 07/10/2012 Product ID: 1-429-252
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