In 2009, Chrysler, one of the oldest and most storied American automotive companies, entered and exited bankruptcy with the support of the U.S. government. Upon leaving bankruptcy, Chrysler formed a global alliance with Fiat, which was owned by Fiat Group, the United Automotive Workers (UAW), and the U.S./Canadian government. A new nine-member board of directors was established to represent each of the major stakeholders as well as management. In this case study, the board of directors must come to an agreement on a 5-year business plan, taking into consideration the unique interests of the stakeholders. Time is of essence as Chrysler is quickly losing market share to competitors.
Chrysler: From Bankruptcy to Rebirth (A)
by: William K. Hall
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