Starbucks was founded in 1971 by three coffee aficionados. Thirty years later, it was the leading coffee roaster and retailer in the United States and had set its sights on overseas expansion. This mini case examines Starbucks’ entry mode strategy in two markets, Japan and the United Kingdom.
Entry Mode (E): Starbucks Goes Global
Click on any button below to view the available document.
Make sure you are registered and/or logged in to our site to view product documents. Once registered & approved, faculty, staff, & course aggregators will have access to full inspection copies and teaching notes for any of our materials.
If you need to make copies, you MUST purchase the corresponding number of permissions, and you must own a single copy of the product.
Electronic Downloads are available immediately after purchase. "Quantity" reflects the number of copies you intend to use. Unauthorized distribution of these files is prohibited pursuant to term of use of this website.
This product does not have a teaching note.
After reading and discussing the material, students should:
- Discuss the two strategies Starbucks used for overseas expansion.
- Compare and contrast Starbucks entry into Japan and Britain