This mini-case examines General Motors’(GM) expansion into emerging markets in the 1990s and 2000s, in part due to declining sales in local markets, and also due to the emerging middle class in Brazil, Russia, India and China (BRIC countries). The end of this mini-case mentions the specific example of GM China, highlighting trends in the automotive industry and the challenges that GM faces breaking into that competitive market. This case can be taught in conjunction with “Note on the Global Business Environment.”
Going Global (A): General Motors
Click on any button below to view the available document.
Make sure you are registered and/or logged in to our site to view product documents. Once registered & approved, faculty, staff, & course aggregators will have access to full inspection copies and teaching notes for any of our materials.
If you need to make copies, you MUST purchase the corresponding number of permissions, and you must own a single copy of the product.
Electronic Downloads are available immediately after purchase. "Quantity" reflects the number of copies you intend to use. Unauthorized distribution of these files is prohibited pursuant to term of use of this website.
This product does not have a teaching note.