This is a concise profile of Left Shoe Company, the customized shoe business of Finland’s leading casual footwear manufacturer, Pomarfin Ltd. It includes a brief history of Pomarfin and Left foot Company as well as a description of the The left Process of ordering customized shoes—which includes scanning of customers’ feet, transferring of data on a Content Management System, and the manufacturing of customized shoes. The profile also prompts discussion of pricing of customized products and the consumer/brand relationship. This profile is intended to be taught in conjunction with the NIKEiD profile in order to compare how two companies are using advancements in IT to offer customized products in different ways.
Left Shoe Company: Profile
by: Scott Moore
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After reading and discussing the material, students should:
- Describe how the left®process supports customized fitting and design.
- Explain why superiority in information technology is no guarantee of market leadership.