This case is about Six Flags, a national theme park chain, as its CEO, Mark Shapiro (former Executive VP at ESPN), strives to turn around the company’s fortune. Attendance was dropping in the late 2000s as the US economy struggled, causing Six Flags to file for bankruptcy in June 2009. This case describes Six Flags’ founding, its niche, its top competitors, its acquisition-focused growth strategy, and its strategic investment in Dick Clark Productions.
by: Robert J. Dolan
Click on any button below to view the available document.
Make sure you are registered and/or logged in to our site to view product documents. Once registered & approved, faculty, staff, & course aggregators will have access to full inspection copies and teaching notes for any of our materials.
If you need to make copies, you MUST purchase the corresponding number of permissions, and you must own a single copy of the product.
Electronic Downloads are available immediately after purchase. "Quantity" reflects the number of copies you intend to use. Unauthorized distribution of these files is prohibited pursuant to term of use of this website.
This product does not have a teaching note.
After reading and discussing the material, students should:
- Describe the theme park industry in the United States.
- Delineate Six Flags' positioning strategy and how it provided competitive differentiation.
- Explain Six Flags' growth strategy with its acquisition of Dick Clark Productions.