This is a profile of Tata Motors, a division of The Tata Group, and its development of the Tata Nano – the world’s most inexpensive car when launched in 2009. It explains how the Nano met its development goals regarding cost, performance, and safety, as well as why these parameters were crucial to the vehicle’s success.
Tata Motors: A Profile of the Tata Nano
by: Robert J. Dolan
Click on any button below to view the available document.
Make sure you are registered and/or logged in to our site to view product documents. Once registered & approved, faculty, staff, & course aggregators will have access to full inspection copies and teaching notes for any of our materials.
If you need to make copies, you MUST purchase the corresponding number of permissions, and you must own a single copy of the product.
Electronic Downloads are available immediately after purchase. "Quantity" reflects the number of copies you intend to use. Unauthorized distribution of these files is prohibited pursuant to term of use of this website.
This product does not have a teaching note.
After reading and discussing the material, students should:
- Describe the three parameters that drove development of the Tata Nano.
- Distinguish and delineate the challenges the Tata Nano faced after being unveiled in January 2008.