This is a profile of Tata Motors, a division of The Tata Group, and its development of the Tata Nano – the world’s most inexpensive car when launched in 2009. It explains how the Nano met its development goals regarding cost, performance, and safety, as well as why these parameters were crucial to the vehicle’s success.
Tata Motors: A Profile of the Tata Nano
by: Robert J. Dolan
Publication Date: May 11, 2011
Length: 7 pages
Product ID#: 1-429-174
Core Disciplines: International Business, Marketing/Sales, Strategy & Management
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Description
Teaching Objectives
After reading and discussing the material, students should:
- Describe the three parameters that drove development of the Tata Nano.
- Distinguish and delineate the challenges the Tata Nano faced after being unveiled in January 2008.