Author Details

Amy Nguyen-Chyung

Visiting Faculty; University California San Diego, Rady School of Management

Professor Nguyen-Chyung’s research interests are in entrepreneurship and strategy (including non-market strategy). She completed her doctorate at U.C. Berkeley’s Haas School of Business in the Business and Public Policy Group. Her dissertation is among the three finalists for the 2014 National Federation of Independent Business Doctoral Dissertation Award in Entrepreneurship and Independent Business (selected by the Academy of Management Entrepreneurship Division). Previously, her research on entrepreneurial choice was recognized with a 2013 Ewing Marion Kauffman Foundation Dissertation Fellowship and a U.C. Berkeley Distinguished Graduate Fellowship. Prior to her doctoral studies, she worked for 8 years in management consulting and investment banking in Silicon Valley and New York for clients across North and South America, the Pacific Rim and Europe in the financial services, high tech, consumer products, and transportation and aerospace industries. She has also worked for the World Bank in Washington DC and Bangkok and for the U.S. Department of Commerce in Seoul.

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Amazon in Emerging Markets
This case leads to a vibrant discussion and comparative analysis of Amazon’s strategies across three major emerging markets. Amazon is known to virtually every student, making an illustration of internationalization…
Publication Date: 08/01/2014 Product ID: 1-429-401