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Author Details
Christie L. Nordhielm
Founder; Big Picture Partners
Christie L. Nordhielm has 2 products available, viewing 1-2.
Assessing Market Potential: The 4 Bs
This exercise illustrates marketers’ constant struggle to determine their return on marketing investment. Leading indicators vs. lagging indicators need to be available for ongoing decision-making. By clearly identifying the objectives…
Publication Date: 04/23/2010 Product ID: 1-428-931
$3.95
Oxfam’s "Make Trade Fair" Campaign Against Starbucks
Oxfam and a coalition of allies asked Starbucks to sign an agreement to allow the country of Ethiopia to control the names of coffees grown in certain areas of the…
Publication Date: 02/01/2008 Product ID: 1-428-664
$3.95