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Kshitij Shandilya

Student; Institute of Management Technology - Ghaziabad

Kshitij is a marketing professional with post-graduation from IMT Ghaziabad, India with a keen interest in brand management, sales and consumer research.

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Boroline Branding: More Than Cosmetic Changes
by: Sandeep Puri, Utkarsh Bhatnagar, Prateek Rawat, Kshitij Shandilya
A once dominate market leader in the skin care segment, Boroline – a moisturizing skin cream – has receded in relevancy and popularity in the Indian market. The brand had…
Publication Date: 04/16/2015 Product ID: 1-429-432
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