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Prateek Rawat

Student; Institute of Management Technology - Ghaziabad

Prateek has done his PGDM in Marketing from IMT Ghaziabad, India. He has a keen interest in brand management, strategic marketing and sales management.

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Boroline Branding: More Than Cosmetic Changes
by: Sandeep Puri, Utkarsh Bhatnagar, Prateek Rawat, Kshitij Shandilya
A once dominate market leader in the skin care segment, Boroline – a moisturizing skin cream – has receded in relevancy and popularity in the Indian market. The brand had…
Publication Date: 04/16/2015 Product ID: 1-429-432
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