In this exercise students develop a personal marketing plan to promote their individual international business agendas. This is an eight-part process that involves the creation of a mission statement, summary of personal goals, branding “yourself,” situation analysis, planning, implementation, control, and planning contingencies. In this exercise students use a systematic approach for making key life and career decisions, and internalize this step-by-step methodology as a roadmap for planning and measuring performance.
Brand You: Marketing Yourself for Success Globally
Click on any button below to view the available document.
Make sure you are registered and/or logged in to our site to view product documents. Once registered & approved, faculty, staff, & course aggregators will have access to full inspection copies and teaching notes for any of our materials.
If you need to make copies, you MUST purchase the corresponding number of permissions, and you must own a single copy of the product.
Electronic Downloads are available immediately after purchase. "Quantity" reflects the number of copies you intend to use. Unauthorized distribution of these files is prohibited pursuant to term of use of this website.
This product has a teaching note available. Available only to Registered Educators. Please login to view it.
After reading and discussing the material, students should:
- Have created a marketing plan, using marketing principles, using themselves as a starting point.
- Be able to describe the components of a marketing plan.
- Be able to apply components of a marketing strategy to create a marketing plan.