Nanocerox is a start-up company based in Ann Arbor, MI, that provides nanopowder based research and development solutions for corporate customers. Powders are used in everyday items such as ceramic plates, cell phone covers, and metal coatings. Nanopowders, which are smaller powders made from increasingly pure elements, have a whole host of new, high-technology applications, ranging from microelectronics, to prosthetics, to more durable defense equipment. With limited resources and the need for venture funding to continue operations, Nanocerox’s management knows that it needs to develop a strategic plan to commercialize its technology. Five corporations have approached Nanocerox about the possibility of forming a strategic alliance. The difficulty is that each alliance requires a different application. In this case, in order to raise outside funds, management must decide which market application(s) would allow the company to best reach profitability and what type of business model to use.
Nanocerox
by: Thomas C. Kinnear
Publication Date: October 14, 2009
Length: 16 pages
Product ID#: 1-428-884
Core Disciplines: Entrepreneurship & Innovation, Strategy & Management
Partner Collection:
Available Documents
Click on any button below to view the available document.
Don't see the document you need?
Don't See the Document You Need?
Make sure you are registered and/or logged in to our site to view product documents. Once registered & approved, faculty, staff, & course aggregators will have access to full inspection copies and teaching notes for any of our materials.
Make sure you are registered and/or logged in to our site to view product documents. Once registered & approved, faculty, staff, & course aggregators will have access to full inspection copies and teaching notes for any of our materials.
$3.95
Need to make copies?
If you need to make copies, you MUST purchase the corresponding number of permissions, and you must own a single copy of the product.
Electronic Downloads are available immediately after purchase. "Quantity" reflects the number of copies you intend to use. Unauthorized distribution of these files is prohibited pursuant to term of use of this website.
Teaching Note
This product does not have a teaching note.
Description
Teaching Objectives
After reading and discussing the material, students should:
- describe appropriate business terms and principles approriate to this case,
- apply critical concepts from earlier learning to define a solution to the case,
- successfully articulate data and information in support of the solution proposed,
- critically analyze and discuss other responses and solutions to the case,
- draw lessons from the case analysis,
- generalize the learnings of this case to other business challenges and decisions in organizations other than the one analyzed in this case study,
- demonstrate leadership and scholarship in analysis.