The vast majority of all viable new inventions or business ideas never make it to market. Innovations developed by corporations, in particular, appear to fail to reach their potential. This note examines the reasons corporations fail to commercialize their innovations, and offers an alternative perspective that paints commercializing in a new light.
Note on Building Shareholder Value by Commercializing Corporate Innovation
by: James D. Price
Publication Date: February 1, 2009
Length: 4 pages
Product ID#: 1-428-786
Core Disciplines: Entrepreneurship & Innovation
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Teaching Note
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Description
Teaching Objectives
After reading and discussing the material, students should:
- describe reasons established businesses fail to commercialize their innovations, and
- work withing an alternative perspective that paints commercialization in a new light