Rapid economic growth in India, China, and other developing nations in the late 20th and early 21st centuries led to the emergence of a new global middle class. These billions of potential consumers captured the imagination of multinational firms, who saw more than a billion consumers with evolving tastes. This group could drive revenue and profit growth for decades to come. This note covers the rapid emergence of the global middle class and raises questions about the definition of the middle class, its consumption habits, and its implications on both domestic politics and international relations.This note can be used in conjunction with cases or mini-cases or be used alone.
Note on the Global Middle Class
Core Disciplines: International Business
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