The MSU Federal Credit Union: People Helping People

by: Lynn Wooten

Publication Date: March 1, 2009
Length: 8 pages
Product ID#: 1-428-758

Core Disciplines: Leadership/Organizational Behavior

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Teaching Note

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Description

This short case is one of eight in a series of cases written for the Next Great Companies in Michigan project, which profiles great places to work in Michigan. The Michigan State University Credit Union has been a part of the community since 1937. It has provided vital services to students and citizens throughout Michigan and has had a particular focus on community education. This case profiles the non-profit credit union’s establishment and growth as one of the “Best Small & Medium Companies to Work for in America.”

Teaching Objectives

After reading and discussing the material, students should:

  • describe appropriate business terms and principles approriate to this case,
  • apply critical concepts from earlier learning to define a solution to the case,
  • successfully articulate data and information in support of the solution proposed,
  • critically analyze and discuss other responses and solutions to the case,
  • draw lessons from the case analysis,
  • generalize the learnings of this case to other business challenges and decisions in organizations other than the one analyzed in this case study,
  • demonstrate leadership and scholarship in analysis.