Search Results

This note explains the considerations involved in determining a firm’s vertical, horizontal, and geographic scope. It is organized into five sections: An introduction that presents important questions related to strategy…

This conceptual note gives students a brief overview of the emerging field of nation, or country, branding. Nation branding, a term coined in the late 20th century, is an approach…

Resilience, while often used to describe individuals who have overcome hardship, has increasingly been used to refer to organizations as well. This note is on the emerging concept of organizational…

In The New Age of Innovation, the late C.K. Prahalad and M.S. Krishnan, professors at the Michigan Ross School of Business, describe both how the creation of value by businesses…

Whether you are constructing a new building, installing a new computer, or introducing a new product to the market, you are using project management strategies to get from A to…

This conceptual note explores remittances—money sent by immigrants to their families living in their native countries. The note begins by defining remittances and then outlines the typical methods for sending…

The majority of new product ideas never make it to market. This note is a concise description of what separates the winners from the losers. In other words, what are…

How do our senses affect which products we like and don’t like? How can products be made more sensorially engaging? What should managers consider when devising sensory marketing strategies? As…

The purpose of this note is to consider the decisions that firms’ leaders make about the scope of their business. It examines three companies–Domino’s Pizza, General Mills, and General Electric–who…

Globalization has significantly changed the environment for doing business. However, despite the decreasing importance of borders, individuals and communities are increasingly embracing their distinctive and unique cultures. This note gives…