This profile describes Marvel Comics’ beginning as a small start-up, its successes in the Golden and Silver Ages of the comic book industry, its subsequent decline in sales, bankruptcy, and finally, its reinvention and successful entry into the movie industry.
Marvel Comics: From Stan Lee to Mickey
by: Scott Moore
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After reading and discussing the material, students should:
- Determine that how a company makes money is dictated by a match of the company’s core competency and market opportunities.
- Understand that it is not always obvious what the best way is to make money; this may change over time, even if the core competency stays the same.